Wine Labels & Package Design
Properly set the scene for wine labels
Each wine is a work of art. Thus, the character of a wine can also be artistically staged as a modern wine label. Here you can find a small selection of wine labels that we have designed. Whether the Barolo, Champagne or Amarone. They all have something in common. There is a story behind each of these labels. We will be happy to tell you about them in person.
Visual affiliation: wine labels for product lines
Wine labels can be excellently designed so that different price classes or different product lines can be visually identified at first glance. Here you can work with shapes and colors, or with recurring design elements. The wine labels feature recurring design elements to highlight the affiliation with the product line.
What shape should my wine labels be
What shapes should have wine labels, you can not answer per se. Several factors come into play here. First of all, you should find out what label sizes and shapes the labeling machine can handle. After that, you should consider whether you want a front and back label or would you rather have it on a large wine label. For individual labels, you can, of course, deviate from the classic shape and include round or oblique elements.
The first impression of a brand is crucial to its success. Therefore, all visual touchpoints should be chosen accordingly. In addition to suitable wine labels, particular attention should be paid to the package design. Just the presentation of a wine box or the adhesive tape can psychologically contribute to a purchase decision. You should not disregard ecological values of your target group. We will be happy to advise you personally on this.
Frequently asked questions
What the best wine labels are depends on the desires and especially the marketing goals. Are the wines sold mainly from the farm and should have a traditional design, or should the wine labels stand out in a crowded wine rack in the wine trade with a modern design? We would be happy to look at your goals and requirements and develop a suitable design concept.
We are often asked this question. Especially when a brand relaunch is imminent and you want to let your wines shine in new splendor, the question arises whether to overlabel the old labels or to remove the old labels first in order to be able to apply the new ones “normally”. If you want to remove the old wine labels, a bath in cold water often helps. Here you just have to wait until the label is soaked with water and then you can peel it off almost completely. With a razor blade you can often get the remaining parts of the old label off.
What all has to be written on wine labels depends on various factors. Which wine law does the wine fall under? Is the wine intended for export? It is best to check with the appropriate office or area representative.