f-label: Digital labeling for wines and sparkling wines

Implement the current EU directives in no time at all and offer consumers all the necessary data quickly and easily via a QR code directly on the bottle.

European legislation requires that consumers be provided with information on ingredients and nutritional values. However, it is important that this information does not offer any purchase incentives and that no data (such as cookies or Google Analytics) is collected. Wine to Web with F-Label is an ideal solution for this.

News for producers

Digital label

As a supplier of wines and beverages containing wine, you have been obliged to provide consumers with information on ingredients, nutritional values, allergens and the calorie content of your products since December 2023. This requirement results from Regulation 2021/2117 as part of the EU reform of the Common Agricultural Policy (CAP). It is important to note that this information is not used to promote sales and that no personal data (such as cookies or Google Analytics) is collected. With f-label, we offer you an EU-compliant solution that saves you time and money.

From the industry for the industry

EU-compliant QR code solution
We have set up an efficient network to provide retailers and producers with optimum support for the innovations. Our main concern is to offer a cost-effective solution that meets legal requirements without the need for a complete redesign of your labels.
f-label presents the optimal answer to the new EU requirements regarding product information obligations. By using smartphones or other mobile devices, f-label gives consumers digital access to product details. f-label integrates two key elements: a QR code and a product-specific Internet address that provides all the necessary and additional information about the product. Take advantage of our digital labels (e-labels) and comply with the new regulations effortlessly.
EU-compliant

EU-compliant

(EU 2021/2117)

Multilingual

Product information available in 24 EU languages

Interfaces

To leading merchandise management systems

Automated

Can be connected directly to your ERP system

Comprehensive

Up to 120 data fields available

Customizable

Product information can be edited at any time

White label

Individual design of the target page

Specific URL

With all the necessary information

Automation from A to Z

Interfaces to your ERP system

We will be happy to advise you personally.

01

Generate your QR codes

f-label navigates you through the necessary product information required to create a QR code and a specific URL for your product.

02

Attaching the QR code to the bottle

Once created, you can attach the QR code to your bottles using a simple sticker.

03

Retrieval of product information in 24 languages

By scanning the QR code, consumers can access product information that complies with EU directives.

f-label

Implemented in seconds

f-label generates digital labels for wines and spirits that comply with EU directives, are customizable at any time and are available in all EU languages. By checking the completeness of all necessary product information, f-label ensures conformity with EU regulations. Benefit from this convenience and opt for our solution today. Scroll over the orange QR codes with your mouse to see a preview of your f-label.

Frequently asked questions

When does the new regulation apply to wines and aromatized wine products?

From 8 December 2023, all wines and aromatized wine products within the EU will be required to comply with the new guidelines by providing access to information on ingredients and nutritional information.

Are certain details still required for printing on the label?

Yes, information on allergens and calorie content must always be visible, i.e. it must be printed directly on the label.

Which parts of my business will be affected by the new regulation?

The new regulation affects producers such as winegrowers, bottlers and distributors in many areas of their business. From bottle design and production to IT and procurement, the changes have far-reaching effects throughout the company.

As a company, when is the right time to adapt to the new regulation?

In view of the considerable impact and the associated high time expenditure for the producers concerned, it is advisable to deal with the new requirements immediately. Our experts are available for advice and will be happy to help you.

Is it possible for producers to provide customers with the necessary information via their own website?

Wine producers are not allowed to offer the required label data via their own websites or applications in accordance with EU directives. The reason for this is that such digital presences often contain sales and marketing materials and track visitors’ interactions, which is contrary to EU regulations. In order to present the electronic labels in a legally compliant manner, a platform is required that is free of any sales and marketing elements and does not collect data on user activities.

What does the abbreviation CAP mean?

CAP stands for the Common Agricultural Policy of the European Union (EU), a system for supporting and managing agriculture within the EU. The core objectives of the Common Agricultural Policy include ensuring a reliable supply of food, guaranteeing a fair income for farmers, protecting the rural environment and promoting environmentally friendly agriculture. Through the CAP, agricultural products are kept at fair prices for both producers and consumers. In order to achieve these goals, direct payments are made to farmers, production and the market for agricultural products are regulated and financial resources are made available for rural development.

You can find more information about CAP’s activities on the European Commission’s website.